Thursday, 11 June 2009

Review: Asher Roth - Asleep in the Bread Aisle

It's been a long time since I last listened to something as bad as Asher Roth's debut studio album "Asleep in the Bread Aisle". Excuse me for being that honest from the first sentence, but this album is a pure waste of time...and space. Pretentious rapping, dull lyrics and lack of originality make this debut absolutely obsolete.

Asher Roth is a fresh name in the hip-hop scene, but he makes a disastrous first impression. I wonder how did he actually got to sign a deal, having in mind the quality of his first record, which sounds as if college rock meets amateur rapping. I gave my best to understand his rapping style, but mumbling words without any real rhythm can't be passed as such. Roth is another fine example why the majority of white people are incapable of rapping and an album like "Asleep in the Bread Aisle" could hardly be taken as a serious music product.

Probably Mr. Roth surely has his fans among US college fraternities or is kind of suitable for some teen American drama series and still in Europe his approach to music will remain dubious and rather distasteful. Admirable is the honesty Roth demonstrates throughout the album, which could have been his ticket to major recognition. Sadly, for him, honesty is a vicious friend, who likes to stab you in the back while kindly smiling. Plus the lyrical content is annoyingly predictable: chicks, getting high, drinking till the very last memory is wiped out, promiscuity and parties combining all of the before mentioned. Really? Cause we had no idea what shaking the trunk and doing spliff mean and only gurus like Asher could make it clear for us.

Despite including a load of guest performances and desperately trying to sound like a whitey with a black rap soul Asher Roth demonstrates doubtful skills and rather crude final product, which may easily find its spot among the weakest albums of 2009. For those who expect nothing more than a college freak out party should get their hands on "Asleep in the Bread Aisle", and for the rest saving yourselves a few bucks is the best thing you can do.

Songs to hear: "She Don't Wanna Man", "Lion's Roar" and "His Dream"

Personal rating: 3 out of 10